Case study
Global Marketing Leadership Team | Mondelez
The client
The Chief Marketing and Sales Officer at Mondelez was looking to invest in his Senior Leadership Team as the business shifted to a more matrixed organisational model. The shift required tighter collaboration across geographies and functions—especially between global groups and local markets.
At the outset, the leadership team consisted of experienced, high-performing individuals located across the UK, Switzerland, and the US. Each brought deep functional expertise, but the team was not yet operating as a cohesive unit. The transition demanded more than alignment—it required a shift in mindset from a team of experts to an expert team.
The brief
The business needed this leadership group to play a more connected and visible role in driving global marketing transformation. That meant strengthening relationships, deepening trust, and developing new ways of working that would allow the team to influence across boundaries, navigate complexity, and lead the function as a collective.
The work focused on enabling the team to operate with more cohesion internally—and to show up in lockstep as they partnered with the broader organisation.
What we did
Diagnostics and insight
- Held in-depth 1:1 conversations with each team member to understand the current context, how the team was operating, and where performance was being constrained.
- Analysed qualitative themes to identify shared behavioural patterns, leadership tensions, and opportunities for growth.
Team Development
- Designed and facilitated a multi-day offsite focused on strengthening relationships, exploring team dynamics, and clarifying the team’s primary task—the shared purpose that should guide collective action.
- Built the foundations of trust, constructive challenge, and open dialogue—supporting the shift toward a more interdependent team model.
- Provided live behavioural feedback during group work to make unhelpful dynamics visible and actionable in the moment.
Individual support
- Delivered targeted 1:1 coaching sessions with team members to embed personal learning and address individual patterns that could enable or undermine team performance.
- Provided reflection tools and strategic guidance tailored to each leader’s context and contribution.
The results
Greater team cohesion
The team emerged from the process with stronger personal and professional bonds, a clearer sense of shared responsibility, and a renewed ability to collaborate across functions and geographies.
Clarity of purpose
By defining and aligning around their primary task, the team shifted their orientation from individual delivery to collective leadership of the global marketing agenda.
Lasting behavioural change
Through individual and group coaching, leaders developed greater self-awareness and shifted unhelpful patterns—such as low-risk consensus-seeking or territorial decision-making—into more constructive, generative ways of working.
Strategic leadership capability
The leadership team became more equipped to engage in productive tension, make decisions with speed and clarity, and lead transformation across a matrixed business.
What our client had to say
“Our Global Marketing Leadership team partnered with ig to elevate our effectiveness in driving marketing transformation for growth. Their approach is practical, engaging, and focused on action and impact. By the end, we left more connected, empowered by feedback, and committed to elevating our impact together.
Sonia De Castro Gaspar | Chief Human Resources Officer, EMEA | Mondelez
In summary
As Mondelez restructured into a more matrixed global organisation, ig helped a Senior Marketing Leadership team build the trust, clarity, and behaviours needed to lead change.
By combining insight-driven team development with targeted individual support, we enabled the team to move from coordination to collaboration—shifting from a group of experts to an expert team, ready to lead a complex transformation agenda.
