Case Study
Leadership transition coaching for Vodafone Business
Vodafone Business
We’re proud to partner with some of the world’s leading organisations to deliver exceptional coaching and consultancy services. One of our valued clients is Vodafone, a global leader in unified communications and connectivity. Our collaboration with Vodafone highlights our commitment to supporting industry giants in their leadership and organisational development journeys.
The client
Vodafone Business, a global leader in unified communications and connectivity, connects people, places, and things to help organizations succeed in a digital world. Operating across 184 global markets, Vodafone Business is a B2B powerhouse within the Vodafone Group.
One of their key leaders, Peter Terry-Brown, was appointed as the Unified Communications and Connectivity Director, responsible for a multi-billion dollar business with global responsibilities.
The brief
Peter Terry-Brown’s appointment to the Leadership Team within Vodafone Business was a pivotal moment. To ensure he transitioned smoothly and effectively into his new role, Vodafone Business commissioned ig to provide leadership transition coaching.
The goal was to offer Peter individualized and independent advice and support, enhancing both what he led and how he led during this critical transition period.
What we did
ig embarked on a nine-month coaching journey with Peter, focusing on key areas to elevate his leadership capabilities:
Understanding and managing self
We conducted intensive, structured discussions with Peter, lasting six to eight hours, to gather in-depth insights into his leadership style. This process included feedback from Peter and his global stakeholder community.
A behavioral diagnosis provided an independent, evidence-based view of Peter’s leadership, highlighting strengths and areas for improvement.
Stakeholder influencing
Peter’s ability to influence and persuade peers from different markets and cultures was crucial. We worked on enhancing his stakeholder management skills, enabling him to build deeper, more authentic relationships.
Flying at the right altitude
We helped Peter strike the right balance between strategic oversight and operational execution. This involved identifying what to lead directly and what to delegate, ensuring he could effectively manage both high-level strategies and day-to-day operations.
The results
Peter emerged from the coaching process with significantly improved self-insight and understanding. He developed the agility to adapt his leadership style to different contexts, making small but impactful tweaks that enhanced his effectiveness. The coaching journey allowed Peter to:
Contextualise his leadership
Peter gained the ability to better contextualise his leadership, enabling him to reach and genuinely impact more people.
Build authentic relationships
He expanded his stakeholder map and built deeper, more authentic relationships, unlocking a quality in diversity.
Achieve high people scores
His people score from Vodafone’s annual pulse survey became one of the leading scores within the company, reflecting his improved leadership and influence.
What our client had to say
The coaching was both challenging and liberating; critically analysing myself and making substantive change was an enjoyable but rigorous process. Dan led me through it effectively and certainly made a huge impact. The biggest thing it has given me is the ability to better contextualise my leadership, so I can reach and genuinely impact more people. I’m now a demonstrably better and differently shaped leader with a broader stakeholder map. I’ve built deeper, more authentic relationships, unlocking a quality in diversity. My people score from the annual pulse survey is now one of the leading scores in Vodafone.
Peter Terry-Brown
Unified Communications & Connectivity Director
Vodafone Business
In summary
ig’s leadership transition coaching provided Peter Terry-Brown with the tools and insights necessary to excel in his new role. Our focus on transferring capability to Peter ensured that he was better equipped to tackle the challenges of his position, ultimately leading to substantial, lasting improvements in his leadership and the performance of his team.
At ig, we are proud to support leaders like Peter and organisations like Vodafone Business in their journey toward excellence.
