Dr. Veronica Azua

  • Consultant

Veronica is an executive coach and organisational psychologist who began her career as a psychoanalytical psychotherapist in Argentina, where she was born and raised.

Her leadership development and coaching career started more than a decade ago at the London Business School working with EMBAs and MBAs in London and Dubai. She has worked for KPMG leading the design and delivery of leadership programmes for Partners and Directors for more than 6 years. She has also been coaching Partner and Directors in transition and maternity/paternity leavers, when returning to work. Previously, Veronica worked in the Human Capital team at Deloitte, and was a global talent manager for Burberry delivering leadership development in Europe and Asia. 

Her passion for psychology led Veronica to study a doctorate, researching the impact of self-criticism on leaders at a point of transition, which she finds is often a common theme in her work with senior leaders. She has contributed to a book published in 2019 on authentic confidence, where she discusses the origins and consequences of self-doubts and the imposter Phenomenon in the workplace. 

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